top of page
BRAIN DEAD BILLIONAIRE ILLUSTRATION COVER CAMPAIGN
PROJECT: Cover Illustration, Promotional T-Shirts and Social Media Campaign
ART DIRECTION / ILLUSTRATION: Melanie Greenwood
THE CONCEPT: Manafest's Brain Dead Billionaire is a super catchy punk / pop song, full of cheeky personality. Themed with an underdog rising to wild success, much to the dread of his haters; we felt this entire story needed a face...well in this case a skull! A hip, fashionable dude with missing teeth and palm trees in his eyes. Vintage California skate culture is a huge influence for this Artist, so it was a natural fit. This wils character became the hero of this campaign, showing up all over social media and merch as a memorable and recognizable emblem.
bottom of page