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FRESHEST KICKS

CUSTOM SHOE NFTS: BRAND IDENTITY
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PROJECT: Logo branding for Freshest Kicks Custom Shoe NFTs.
GRAPHIC DESIGN: Melanie Greenwood
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THE GOAL: Creating a logo design for Freshest Kicks Custom Shoe NFT brand that feels high end, urban and artistic. 

THE CONCEPT:
 A shoelace illustration forming a script "F", with the added detail of an ink drip, which gives a nod to their creative process of hand painting the shoes. This shoelace icon works well on it's own, over a hexagon for profiles and also paired with a simple modern font.

Note: All custom painted shoe photos are the artist work of Jeff and Charity Goring, Owners of Freshest Kicks.
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Jeff and Charity

jeff & charity goring

Mel spent the time to listen to our vision for our brand and found a way to incorporate all the elements that make us tick into one logo! We totally recommend her to anyone who is looking for a designer to create something unique and cool! Thanks Mel!

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